63102 – Financial sales representatives
Lead statement
Financial sales representatives sell basic deposit, investment and loan products and services to individuals and businesses.
Main duties
- Open new personal and non-personal accounts, and provide access to automated banking machine, telephone banking and online banking services
- Interview applicants for personal, mortgage, student and business loans
- Promote the sale of deposit, investment, credit and loan products and services
- Assist clients by proposing solutions to address financial objectives such as business expansion, debt management, investment and other financial goals
- Research and evaluate loan applicant's financial status, references, credit and ability to repay the loan
- Complete credit and loan documentation
- Submit credit and loan applications to branch or credit manager with recommendations for approval or rejection; or approve or reject applications within authorized limits ensuring that credit standards of the institution are respected
- Prepare statements on delinquent accounts and forward irreconcilable accounts for collector action
- Review and update credit and loan files
- Act as joint custodian for cash and securities.
Employment requirements
- Registration with the securities regulatory authority in the province or territory of employment is usually required.
- Financial services officers who sell regulated financial products and investments are required to be licensed by the appropriate governing body.
- Completion of a loan or credit training program, ranging from six to twelve months, is usually required.
- Various training programs and courses are offered by the Institute of Canadian Bankers and may be required by employers.
- Completion of secondary school and extensive general banking experience is usually required.
- A bachelor's degree or college diploma related to commerce or economics may be required.
- A mutual funds licence is usually required.
Example job titles
financial services representative · financial services officer · sales associate - personal banking · personal banker · sales officer - financial · merchant services specialist - financial · personal financial services associate · personal financial services officer · financial sales and service officer · financial sales and service supervisor · senior loans officer · student loans officer · banking accounts officer · credit analyst · loans analyst · commercial banking accounts officer · mortgage consultant · mortgage loans consultant · consumer credit officer · consumer loans officer · loans adviser · loans counsellor · credit investigation officer · credit officer · lending services officer · lending services trainee · loan inspector · loan officer · loans agent · loans supervisor · mortgage officer · mortgage loans officer · personal banking accounts officer · personal banking representative · personal loans officer · credit investigator · debt counsellor · key accounts specialist
Wages (per hour)
| Province / territory | Low | Median | High |
|---|---|---|---|
| Canada | $21.00 | $31.88 | $53.85 |
| Newfoundland and Labrador | $16.00 | $28.21 | $51.28 |
| Nova Scotia | $17.77 | $25.64 | $48.08 |
| New Brunswick | $18.00 | $28.21 | $45.67 |
| Quebec | $22.00 | $31.55 | $53.85 |
| Ontario | $20.00 | $31.79 | $56.41 |
| Manitoba | $18.00 | $28.85 | $42.74 |
| Saskatchewan | $18.41 | $30.77 | $50.38 |
| Alberta | $20.00 | $32.67 | $57.69 |
| British Columbia | $22.50 | $34.46 | $52.88 |
Source: Job Bank wages, 2025 release (ESDC). Low and high are the 10th and 90th percentiles.
Occupation details: ESDC OaSIS 2025, based on NOC 2021.