41402 – Business development officers and market researchers and analysts
Lead statement
Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services.
Main duties
- Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
- Design market research questionnaires
- Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
- Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
- Assess business opportunities and develop strategies to attract venture capital
- Respond to enquiries from members of the business community and general public concerning development opportunities
- Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
- Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
- Evaluate customer service and store environments
- Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
- Analyze promotional and marketing campaigns to identify improvements
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
- Prepare reports, research papers, educational texts or articles
- Develop and apply E-commerce strategies
- Provide consultation on planning and starting of new businesses.
Employment requirements
- A bachelor's degree in economics, commerce, business administration or public administration is required.
- Certification as a certified economic developer (Ec.D.) may be required.
- Certification as a Certified Marketing Research Professional (CMRP) may be required.
Example job titles
industrial development representative · market research analyst · analyst - market research · manufacturers' association analyst · marketing analyst · area development officer - government · business development officer · business issues lobbyist · tourism services coordinator - government · commercial development officer - government · tourism consultant - government · economic development officer · industrial development officer · visitor interpretation services coordinator - government · market analyst - non-financial · market researcher · economic research officer · tourism development officer - government · regional development analyst · tourism development officer · tourism industry consultant · regional economic development agency officer · regional development officer · marketing researcher · economic forecaster · commercial research analyst · mining industry development consultant · agriculture and food sector marketing consultant · agri-food sector marketing consultant · regional industrial development officer · economic development consultant · tourism industry specialist · market research specialist · trade promotion officer · agriculture and food sector development consultant · community economic development officer · commerce officer · program delivery officer - business development · small business counsellor · community development consultant
Wages (per hour)
| Province / territory | Low | Median | High |
|---|---|---|---|
| Canada | $27.64 | $44.00 | $69.23 |
| Newfoundland and Labrador | $31.25 | $39.44 | $59.74 |
| Nova Scotia | $28.67 | $45.05 | $74.36 |
| New Brunswick | $28.85 | $40.87 | $60.10 |
| Quebec | $26.37 | $41.55 | $64.90 |
| Ontario | $30.00 | $45.64 | $71.79 |
| Manitoba | $27.40 | $33.84 | $72.12 |
| Saskatchewan | $29.00 | $41.00 | $65.38 |
| Alberta | $28.85 | $48.38 | $72.12 |
| British Columbia | $22.00 | $45.00 | $64.00 |
Source: Job Bank wages, 2025 release (ESDC). Low and high are the 10th and 90th percentiles.
Occupation details: ESDC OaSIS 2025, based on NOC 2021.