10022 – Advertising, marketing and public relations managers

Lead statement

Advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising.

Main duties

• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
• Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy
• Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.

Employment requirements

• A university degree or college diploma in communications, public relations, marketing, journalism or in a related field andseveral years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
• A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing andseveral years of experience as a sales, marketing or public relations representative or in a related occupation are required.
• A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile servicesandexperience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Example job titles

advertising director · advertising manager · publicity manager · publicity director · media advertising manager · campaign manager · marketing director · marketing manager · promotions manager · graphic design firm manager · communications director · communications manager · media relations director · media relations manager · public relations director · public relations manager · Web communications manager · creative services director · electronic commerce (e-commerce) manager · e-business manager · electronic business (e-business) manager

Wages (per hour)

Source: Job Bank wages, 2025 release (ESDC). Low and high are the 10th and 90th percentiles.