60020 – Retail and wholesale trade managers
Lead statement
Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis.
Main duties
- Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
- Manage staff and assign duties
- Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
- Determine merchandise and services to be sold, and implement price and credit policies
- Source and negotiate with vendors when necessary to procure merchandise for resale
- Develop and implement marketing strategies
- Plan budgets, authorize expenditures, and monitor revenues
- Evaluate and improve customer service and respond to customer requests and issues
- Address staffing requirements, including the hiring, development and retention of staff
Employment requirements
- Completion of secondary school is required.
- A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
- Several years of related retail or wholesale sales experience at increasing levels of responsibility are usually required.
Example job titles
antique dealer · appliance store manager · area manager - retail store chain · art dealer · art gallery manager - retail · assistant department manager - retail · assistant manager - retail · audio equipment store manager · auto dealership manager · car dealership manager · auto glass repair shop manager · auto rustproofing shop manager · automobile repair shop manager · automobile servicing manager · bakery department manager · bakery manager - retail · beer store manager · bicycle shop manager · pleasure boat dealer · food store department manager - retail · bookstore manager · brake shop manager · camera store manager · car dealer · meat department manager - retail · clothing store manager · coin dealer · computer products dealer - retail · computer products store manager · department manager - department store · confectionery manager · convenience store manager · customer service manager - retail · customer service manager - automobiles · dealer - retail · flea market manager · delicatessen department manager - retail · department manager - retail · department store manager · drugstore manager
Wages (per hour)
| Province / territory | Low | Median | High |
|---|---|---|---|
| Canada | $21.63 | $42.74 | $80.77 |
| Newfoundland and Labrador | $18.00 | $31.20 | $67.31 |
| Nova Scotia | $21.65 | $36.06 | $62.00 |
| New Brunswick | $20.00 | $33.65 | $65.79 |
| Quebec | $20.50 | $37.50 | $80.00 |
| Ontario | $21.25 | $43.27 | $81.73 |
| Manitoba | $21.75 | $38.46 | $70.67 |
| Saskatchewan | $24.04 | $43.27 | $70.56 |
| Alberta | $23.08 | $46.15 | $84.13 |
| British Columbia | $23.75 | $46.15 | $86.54 |
Source: Job Bank wages, 2025 release (ESDC). Low and high are the 10th and 90th percentiles.
Occupation details: ESDC OaSIS 2025, based on NOC 2021.