62100 – Technical sales specialists - wholesale trade
Lead statement
Technical sales specialists, wholesale trade, sell a range of technical goods and services, such as scientific, agricultural and industrial products, electricity, telecommunications services and computer services, to governments and to commercial and industrial establishments in domestic and international localities. Technical sales specialists in wholesale trade who are supervisors are included in this unit group.
Main duties
- Maintain and grow sales relationships with existing clients
- Identify and solicit potential clients
- Assess clients' needs, recommend or assist in the selection of appropriate goods or services, and negotiate prices or other sales terms
- Provide input into product design where goods or services must be tailored to suit clients' needs
- Develop sales presentations, proposals, or other materials to illustrate benefits from use of good or service
- Estimate costs of installing and maintaining equipment or service
- Prepare and administer sales contracts and maintain customer records
- Consult with clients after sale to resolve problems and to provide ongoing support
- Troubleshoot technical problems related to equipment
- Develop and maintain technical product or service knowledge to explain features to clients and answer questions about goods or services
- Develop, implement and report on sales strategies to achieve business goals
- Assess market conditions and competitors' activities and develop an awareness of emerging markets and trends
- May offer training in the operation and maintenance of equipment
- May supervise the activities of other technical staff and sales specialists.
Employment requirements
- A university degree or college diploma in a program related to the product or service is usually required.
- Experience in sales or in a technical occupation related to the product or service may be required.
- Fluency in a specific foreign language, and/or foreign work or travel experience may be required for technical sales specialists seeking employment with companies that import or export technical goods or services.
- Technical sales supervisors require experience as a technical sales specialist.
- A driver's licence and a good driving record may be required.
Example job titles
agricultural equipment and supplies technical salesperson · alternate heating energy consultant · applications sales engineer · computer applications sales engineer · broadcasting equipment salesperson · computer business agent · commercial and industrial equipment and supplies sales representative - technical wholesale · communication equipment sales representative · computer software sales representative · software sales representative · computer system sales representative · construction equipment sales representative · dental equipment and supplies salesperson · diagnostic instrument sales representative · electronic data-processing (EDP) hardware and services sales representative · electrical industrial equipment sales representative · electricity sales representative · engineering supplies salesperson · farm machinery salesperson · forestry machinery sales representative · heavy equipment sales representative · heavy truck salesperson · hospital equipment sales representative · hydro-electricity sales representative · industrial equipment sales engineer · industrial machinery sales representative · industrial supplies sales representative · lighting, heating and power sales representative · lubricating equipment salesperson · machinery salesperson · material-handling equipment salesperson · medical equipment and supplies salesperson · medical instruments sales agent · milking machine salesperson · mining equipment sales engineer · mining equipment sales representative · natural gas sales representative · technical office equipment sales representative · oil refinery equipment sales representative · oil well services sales engineer
Wages (per hour)
| Province / territory | Low | Median | High |
|---|---|---|---|
| Canada | $20.00 | $37.07 | $66.11 |
| Newfoundland and Labrador | $18.21 | $25.00 | $52.00 |
| Nova Scotia | $18.00 | $28.85 | $57.69 |
| New Brunswick | $16.60 | $27.00 | $52.88 |
| Quebec | $19.00 | $33.65 | $62.50 |
| Ontario | $21.00 | $38.00 | $71.43 |
| Manitoba | $18.75 | $32.69 | $61.27 |
| Saskatchewan | $21.00 | $33.89 | $57.69 |
| Alberta | $20.52 | $38.46 | $71.79 |
| British Columbia | $25.00 | $42.79 | $65.87 |
Source: Job Bank wages, 2025 release (ESDC). Low and high are the 10th and 90th percentiles.
Occupation details: ESDC OaSIS 2025, based on NOC 2021.