64100 – Retail salespersons and visual merchandisers
TEER 4Occupations usually requiring a high school diploma or several weeks of on-the-job training
Lead statement
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers.
Main duties
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
- Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
- Operate computerized inventory record keeping and re-ordering systems
- May conduct sales transactions through Internet-based electronic commerce.
- Design and implement window and interior displays
- Assemble visual retail displays to promote products, promotional events and seasonal change overs
- Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target market
- Set up lighting systems to create a visual atmosphere
Employment requirements
- Completion of secondary school may be required.
- A university degree or college diploma may be required by some employers.
- Specific subject matter courses or training may be required.
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
- Previous visual merchandising experience may be required.
Example job titles
automobile leasing representative · car leasing representative · liquor store sales clerk · sales and rental clerk · retail salesperson · salesperson - retail · jewellery salesperson · pet store salesperson · cannabis consultant · drugstore clerk · pharmacy clerk · seafood sales clerk · kiosk sales clerk · store display designer · visual merchandiser
Wages (per hour)
| Province / territory | Low | Median | High |
|---|---|---|---|
| Canada | $15.00 | $17.31 | $28.85 |
| Newfoundland and Labrador | $16.00 | $16.00 | $25.00 |
| Nova Scotia | $16.50 | $16.50 | $23.08 |
| New Brunswick | $15.65 | $16.30 | $27.69 |
| Quebec | $16.10 | $17.00 | $27.78 |
| Ontario | $17.60 | $17.60 | $28.85 |
| Manitoba | $16.00 | $16.00 | $26.00 |
| Saskatchewan | $15.35 | $16.00 | $31.25 |
| Alberta | $15.00 | $17.05 | $28.85 |
| British Columbia | $17.85 | $18.72 | $30.00 |
Source: Job Bank wages, 2025 release (ESDC). Low and high are the 10th and 90th percentiles.
Occupation details: ESDC OaSIS 2025, based on NOC 2021.