64310 – Travel counsellors
TEER 4Occupations usually requiring a high school diploma or several weeks of on-the-job training
Lead statement
Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment.
Main duties
- Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
- Plan and organize vacation travel for individuals or groups
- Make transportation and accommodation reservations using computerized reservation and ticketing system
- Sell single fare tickets and package tours to clients
- Promote particular destinations, tour packages and other travel services
- Investigate new travel destinations, hotels and other facilities and attractions
- Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.
Employment requirements
- Certification with the Association of Canadian Travel Agencies (ACTA ) may be required.
- A college diploma or vocational training in travel or tourism is usually required.
- Completion of secondary school is usually required.
Example job titles
reservation sales agent - travel agency · reservation agent - travel agency · booking agent - travel agency · travel agent · travel information agent · travel consultant · travel counsellor · travel centre counsellor · travel specialist · tourist information counsellor · visitor information counsellor
Wages (per hour)
| Province / territory | Low | Median | High |
|---|---|---|---|
| Canada | $17.50 | $24.00 | $35.00 |
| Newfoundland and Labrador | $16.00 | $22.00 | $25.64 |
| Nova Scotia | $16.50 | $22.00 | $25.64 |
| New Brunswick | $15.65 | $22.00 | $25.64 |
| Quebec | $17.88 | $21.63 | $35.90 |
| Ontario | $17.60 | $25.00 | $33.54 |
| Manitoba | $17.50 | $22.60 | $26.00 |
| Saskatchewan | $22.63 | $24.37 | $36.61 |
| Alberta | $19.75 | $23.00 | $31.73 |
| British Columbia | $17.85 | $27.00 | $36.06 |
Source: Job Bank wages, 2025 release (ESDC). Low and high are the 10th and 90th percentiles.
Occupation details: ESDC OaSIS 2025, based on NOC 2021.