11202 – Professional occupations in advertising, marketing and public relations

البيان الرئيسي

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.

المهام الرئيسية

• Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
• Advise clients on marketing, advertising or sales promotion opportunities and strategies
• Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
• Manage post campaign analysis to measure and report on marketing and advertising metrics
• Develop and maintain social media accounts, including managing customer reviews and testimonials
• Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
• Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
• Arrange interviews, news conferences and other media events
• Act as spokesperson for an organization and answer written and oral inquiries
• Coordinate special publicity events and promotions for internal and external audiences
• Assist in the preparation of brochures, reports, newsletters and other material
• Represent and act as an agent for talented individuals or individuals with specific occupational expertise
• Prepare or oversee preparation of sports, literary, performance or other contracts.

متطلبات التوظيف

• A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
• Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

أمثلة على المسميات الوظيفية

museum educator · assistant press secretary · author's agent · literary agent · book publicist · boxing promoter · fundraising campaign consultant · communications adviser · communications consultant · communication officer (except emergency services) · communications specialist · community information officer · museum education officer · fundraiser · fundraising consultant · information coordinator · information officer · media coordinator · media events coordinator · media relations officer · public relations officer · press agent · public affairs officer · public relations agent · public relations coordinator · public relations consultant · public relations representative · public relations specialist · publicist · publicity agent · publicity coordinator · recreation association information officer · publicity information officer · public relations press secretary · media relations coordinator · information service coordinator · press secretary · financing officer - fundraising · public relations press agent · art educator - museum

الأجور (في الساعة)

المصدر: أجور بنك الوظائف، إصدار 2025 (ESDC). المنخفض والمرتفع هما المئين العاشر والتسعون.